He started by explaining how his associate, being a highly resistant person to technology happens to purchase a computer to help her do just one task at work. He concludes that no matter how complicated technology is, or how expensive that product is, it is very worth the risk when the benefits outweigh everything.
He explained that technology and consumers have a lifecycle, from the birth of that technology to the death. The deaths can occur simply because the consumer lost interest or due to a destructive new technology. He explained that technology are introduced by its functionality and features. Few people may still have no trust in that new technology but as more and more people try, the more market penetration that products become. Consequently, the technology reach its peak adulthood where people use the technology to assist them in their work or tasks, or daily lives. Until eventually, it declines as people require more functionality to solve more issues. When a new technology introduced to solve those additional problems. The technology lifecycle comes to an end.
He also explained that technology is shifting to provide better products for the consumer, rather than just the technology itself since more people demand more performance and functionality.
He explained The Three Legs of Human-Centered Product Development in which products consists of the following:
- Technology
- Marketing
- User experience
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